Jen's Story


  • Jen is born in the big apple, New York City! 


  • Jen & family move across the country to the beautiful and oceanside town of Malibu, California. 


  • After an active childhood of sports, the beach, and of course a food fascination, Jen moves to the high mountains of Colorado for high school and college. 


  • Jen goes abroad! She travels to Australia & Europe with just a backpack and sense of adventure. 


  • Upon graduating from Fort Lewis College in Durango, CO - Jen finds herself running a catering company and learning more about food & nutrition. 


  • Settling back in California, Jen focuses on early childhood education and finds herself as a teacher. 


  • Jen moves herself and her son, Riley, back to Colorado after wanting more fulfillment and purpose. 
  • Quickly, she takes over a cafe in Basalt, CO where she serves up some of the best coffee, pastries, soups, & sandwiches in town - she names it “Jen’s Cafe.” 
  • She notices that guests of her cafe were loving an energy bar she had created and started to sell...


  • By now, hundreds of bars have been made, sampled, tasted, and perfected! 
  • The company picks up popularity as Jen finds the three favorite flavors - Almond Butter, Peanut Butter, & Pumpkin Seed Butter. 


  • After years of lattes, Jen hangs up the coffee apron to pursue the bar business - to reach a more ambitious audience, maybe even global! 


  • One of Colorado’s premier food and drink events, Aspen Food & Wine - invites Jen and her bars to be a part of the Local’s Showcase Tent. 


  • Jen starts hiring, the demand for her bars means she can hardly keep them on the shelf. 


  • Jen contracts her first major league sports team - The New York Mets. This was a huge victory for Jen, as her bars were reaching the highest level of athletes in the world! 
  • A new product is born! Cashew Butter, Jen’s favorite flavor, which immediately gained a similar sentiment from her friends and customers. 


  • Jen's Cafe Bars are now sold nationally, they are also consumed by dozens of TV shows & movie sets, along with almost a dozen professional sports teams. 
  • Jen’s Cafe Bars move into a new permanent home. A commercial kitchen that Jen and her team can hand mix, package, box, and ship all from under one roof.